Personal Training at Brandworks
Personal Training at Brandworks is fundamentally about giving clients excellent results as
quickly as is possible. You will get results based on a goal specific individual program,
succeeding through a professional and accommodating service, receiving a personal approach on a
1-2-1 basis in the private studio, at home, at work or on-line.
How the system works
You are unique!
Just as we each have our own fingerprint you have your own genetic programming, your biochemical
individuality. As such, your training and nutrition should reflect this. There are principles of
individualization that govern ALL training, and your program must be personalized according to
how these principles appertain to your individual requirements. These factors include muscle
fiber type dominance, metabolic type, nervous system dominance and what it is that you want to
achieve.
You might think that this sounds very serious and does not apply to you or your level, thinking
“ All I want to do is get a bit fitter and lose some weight”, you could not be more wrong!
Most programs follow a generic "one size fits all" approach to training, which is neither logical
nor scientific, and nor will it be successful. For example, if you are operating too much from
the sympathetic nervous system you need to be brought back into the parasympathetic to get results
and no amount of resistance training will do this for you; due to the difference in neurological
efficiency men and women should train differently; transverse motion exercises are particularly
important for the spinal integrity of the over forties. At Brandworks your personal requirements
are ascertained through an extensive questionnaire and series of tests, after which your personal
program is devised accordingly.
The merit of this approach stems from science and its success is demonstrated by virtually
every client ever trained referring either their partner, family member, friend and/or colleague.
You will get results based on a goal specific, individually tailored training program. If you
are an experienced exerciser much of what you do will very probably be new. For example, do you
know that the position of your tongue is paramount whilst doing abdominal work? If a beginner,
results will come fast coupled with the assurance that you are developing a healthful and vital
self as well as a great looking body.
The Law Of Facilitation states that every time you exercise with less than perfect form you
make it easier to do so on a future occasion, thereby programming a faulty motor pattern.
This will eventually lead to injury, pain and the need for rehabilitation. It takes
approximately 300 repetitions to go from a conscious state (being taught) to automacy, that is
doing an action without thinking about it – a bit like learning to drive a car. It takes
approximately 5,000 repetitions of perfect form to break a faulty motor engram. 5,000
repetitions equates to a lot more sessions than 300. Added to this extra cost is the unpleasant
pain of your injury, which will occur if you are training with incorrect form.
Personal training is available to you on a 1-2-1 basis in the private studio, at work, on-line or
in your home. All training undertaken in the fully equipped private studio is booked to fit
your schedule. You will benefit from a wide range of training, including the more unusual
kettlebell training and the TRX System, to functional weight training (in the fully equipped gym),
tai chi and boxing. You can also take a range of fitness testing including lung function, body
fat analysis, blood pressure analysis, BMI report, postural analysis, VO2 Max testing and much
more. There is also a full physiological test report service (something of a body MOT!),
providing a printed profile of results.
Your approach to improving your fitness should be a truly individual one. Your requirements are
very probably different to your friends’, and this individuality applies on many levels, not
just physically. On a psychological/mental level some people can’t stand going to the gym and
so would require a different programme to those who love working out.
Whatever it is you are looking for; rehabilitation, weight loss, aerobic fitness improvement or
strength gain you must do what will work for YOU, perfectly.
Exercise Readiness
Many people start exercise programs, only to drop out within a few months. It is felt that this
is due mainly to lack of preparation and planning. To begin
AND STAY with a regular exercise program, you must be ready to make a commitment.
You must understand that it is a long term commitment, not unlike accepting the responsibility
of taking on a new pet or planting a new garden. A pet needs to be fed and bathed regularly,
given periodic veterinarian visits, provided loving and nurturing, and so on. A garden as well
needs its care in order for it to flourish. Tasks, such as weeding, pruning, watering, are
needed, even when there are times you would rather not be bothered with it. But unfortunately,
many do not understand this simple idea and thus tend to repeatedly experience failure after
failure of the exercise program, starting and dropping out, over and over again, until they
give up altogether. It does not have to be this way.
A little simple preparation and thought can keep you from becoming a failed statistic.
There are several keys to starting and keeping up your fitness program. First, come to a mental
decision that a fitness program is something you want to do and it is up to
YOU to stick with it. Make a deal with yourself that if you stop or drop out, it is YOUR
responsibility and no one else can take the blame, nor can you dump even part of the blame on
anyone else. There are many things you can do to help you keep on track, such as setting
schedules, making lists, hiring a trainer, and so on, but if the initial commitment is not
there, you will soon find your excuses will get the better of your program. If you can make
this first step and accept all that goes with it, then read on.
OK, so you have made the leap in your head. The next area to realize is that commitments take
work (The W word, ugh! Don’t be scared, it really isn’t a bad word all the time), We can all
understand that if we keep putting £20 a week in our savings account, in a couple of years we
will have quite a bit of money. But one has to actually take the money and put it in the bank
for it to happen. Remember the garden? Weeding and fighting off the bugs and pests all spring
takes effort and in the end you have tomatoes. The piano virtuoso doesn’t play like a master
with 3 minutes of practice per week. The key is YOU
have to realize that you have to DO something to get
the reward. Accept this, and little by little you will achieve your goals. OK, if you can make
this concept, you are ready to move to the next step.
The next item is very closely related to the previous. It is not enough to put in the hard work,
but the hard work must be done all the time. Keep a long-term outlook in mind (starting to get
the idea a lot of this is mental? You are right.). In the long run, if you keep at something,
it will pay off. It is not enough to weed the garden a few times a season, no matter how hard
you worked during those few times. You have to keep after it all spring. The tomatoes don’t
arrive first. The tomatoes in this case will be your new strength, your healthy body, your lost
weight or whatever goals you are shooting for. Now that you have gotten that concept, you are
ready for the final step.
Think back to your childhood days and remember the little engine that ”thought he could”?
Everyone told him he couldn’t make it up the hill, but he kept saying he could. He
BELIEVED in himself. And he made it! He made the
decision, he put in the effort, and he persisted. But most importantly, he trusted in himself
to do it and no one could talk him out of it. You need to do the same thing. Once you have
committed to exercise, never doubt in yourself. If you feel doubt coming on that is when you
get your support, whether from your trainer, or family and friends (or all three!).
Lastly, enjoy yourself and have fun. A healthy and more vital you is something you can keep on
benefiting from. Who knows, you might just inspire those around you to take up your mantle!
KETTLEBELL TRAINING
The Kettlebell or Girya is a cast
iron weight resembling a cannon ball with a handle. Originating from Russia, they are an
excellent exercise device for those looking for a slightly different approach to their training.
Kettlebells have always been a popular training method, being a favourite of the strongmen of
old; World's Strongest Man Eugene Sandow, undefeated six times world wrestling champion Ivan
Poddubny, and the great Arthur Saxon whose lift "The Two Hands Anyhow" of 448lbs has never been
equaled. They are a highly effective training system, favoured by Soviet weightlifting legends
Vorobyev, Vlasov, Alexeyev and Stogov who started their Olympic careers with kettlebells.
The Russian Special Forces owe much of their strength, explosive agility, and stamina to
kettlebells. Soldier Be Strong! the official Soviet armed forces strength training manual,
pronounced kettlebell drills to be "one of the most effective means of strength development".
Training with Kettlebells will give you a whole body workout, targeting strength, stamina and
aerobic conditioning. They have become a favourite training method of Hollywood stars including
Penelope Cruz and Kim Kattral.
Training at Brandworks includes:
Links
www.mercola.com
www.nrpt.co.uk
www.chekinstitute.com
www.naturalhealthweb.com
www.price-pottenger.org
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